Press

HODINKEE: These Watch Dealers Want You To Feel Very Special

Very Special's brand color is purple — a deliberate choice by their creative director Mike Tran (who has also been design director at Supreme since 2008). It's a shade of purple which he refers to as "the color of kings." It makes sense in the grand scheme of watch and jewelry branding: Rolex is green, Cartier is red, and Tiffany is blue. Reinforcing brand identity and standing out from the competition can be as simple as boldly and intentionally using color. I first noticed Very Special in early 2023 for their uniquely stylized Instagram page flooded with purple velvet, gold lettering, and familiar New Yorkers buying vintage watches. Read More

 

HIGHSNOBIETY: How to Build a Vintage Watch Empire With Your Friends

For pop culture obsessives, a certain Los Angeles Lakers playoff game in May 2023 will forever be remembered as the night Bad Bunny and Kendall Jenner had their first public outing as a short-lived couple. But for the watch world, courtside photos revealed a separate eyebrow-raising appearance: that of a vintage Audemars Piguet Bamboo watch on the wrist of photographer Renell Medrano, who was sitting next to the couple. Read More